Wespvrij
Pest control • Web development & design • Visibility in AI & search engines • Strategy • BrandingFrom local service provider to the online brand for wasp control in North Holland
Services
The challenge
WESPVRIJ had a clear ambition: to grow into the specialist in wasp and hornet control in North Holland. The service itself was strong, but it lacked a professional online presence that did justice to the company's reliability, speed and expertise.
On top of that, they needed a website that not only convinces visitors but also generates a steady stream of new enquiries through Google and future AI platforms such as ChatGPT.
schurq. handled the entire route. From positioning and brand identity through to web design, development and a scalable SEO and GEO foundation.
Key challenges:
- Create a professional presence that inspires trust.
- Communicate what sets the company apart.
- Give the unique season guarantee a prominent place.
- Build a website aimed squarely at lead generation.
- Sharply improve local visibility across North Holland.
- Develop a scalable content structure for SEO and GEO.
- Take the whole route off their hands, from strategy to launch.
"My clients regularly compliment me on the website. It looks professional and works exactly as I had in mind, I am very pleased with it."
The process
The challenge at WESPVRIJ asked for more than a new website. To support the company's growth ambitions we developed a complete digital foundation in which brand identity, online visibility and lead generation come together.
Visual identity & positioning
We started by developing a recognisable visual identity that fits what WESPVRIJ does. It had to look professional and trustworthy, while staying approachable for private customers who want help quickly with wasps or hornets. The new identity is the basis for all online communication and keeps the brand experience consistent.
Web design & development
Next we designed and built a modern website with usability and conversion at its centre. Visitors find the right information quickly, gain immediate confidence in the service, and are prompted to get in touch at several points. The website is fully responsive and technically optimised for speed, security and future expansion.
SEO, GEO & content
To make WESPVRIJ structurally easier to find in Google and in AI platforms such as ChatGPT, we put a strong SEO and GEO foundation in place from the start. For this we developed: Optimised service pages Conversion-focused landing pages FAQ structures for search engines and AI systems SEO-optimised web copy A scalable content structure for future growth We also implemented the SEO/GEO Automator. WESPVRIJ now has a system for developing and publishing new content efficiently, aimed at traditional search engines and generative AI platforms alike
Typography & colour
We work with a single typeface: Inter Tight. By playing only with weight, and adding a little extra letter spacing in the headings, the site stays calm and easy to scan. The dark green comes from the logo and stands for craftsmanship and safety. The bright lime is reserved for buttons, so you see straight away where to click to call.
Primair
#033f2d
#c7f268
Secundair
#f5f5f5
#ffffff
#484c44
Aa
Inter Tight — Semibold
Aa
Inter Tight — Regular
Result
The end result: a premium digital experience
a professional website that inspires trust, turns visitors into enquiries and forms a solid basis for lasting online growth. Through the combination of visual identity, web design, content creation and SEO/GEO, WESPVRIJ now has a scalable digital foundation on which to strengthen its position as a specialist in wasp and hornet control.
Speed is key
For maximum performance and visibility we built a blazing-fast headless website.
Mobile 1st
Vercel Insights
Real Experience Score
About Wespvrij
WESPVRIJ specialises in wasp and hornet control in North Holland. The company is known for its fast service, personal approach and unique season guarantee. With more than 15 years of experience and over 1,000 customers helped, WESPVRIJ helps private customers and businesses get rid of wasp problems quickly and safely.
Rather check where your website is falling behind first?
Ready to start straight away? Then request our website scan, with no obligation. We look at where your website currently falls short on structure, speed, visibility (SEO/GEO) and conversion. You get a short summary of the main points to address, so you know where your website can improve.
Request information, no obligation