Impacture.ai
Website development • SaaSFrom a complex AI product to a clear, converting website in 6 weeks
Services
The challenge
Impacture.ai had a technically strong and innovative product, but the website did not communicate its value clearly enough. Complex functionality, a modular architecture and AI-driven insights: it called for a digital experience that guided visitors quickly through the value proposition and convinced them to get in touch.
Scope: UI/UX design, web design, frontend development, SEO/GEO.
Key challenges:
- Communicating a complex product architecture clearly to a business audience
- Translating a technically advanced platform into an intuitive, converting website
- Lightning-fast load times for international B2B visitors
- A scalable codebase that grows with the product
The process
Impacture.ai called for a structured approach in which design and development were closely aligned.
Design & UX strategy
Based on the product architecture and an audience analysis, we designed a UX structure that guides visitors through the platform step by step: from recognising the problem, to understanding the product, to conversion.
Development
Building a modern, headless website with Next.js. Technically optimised for Core Web Vitals, with structured data for visibility in Google and ChatGPT, and a component library the team can extend themselves.
Launch & optimisation
Final technical check, SEO implementation, performance validation and go-live. Including handover and documentation for the internal team.
Typography & colour
We chose Plus Jakarta Sans as the single typeface for both headings and body text. Its clean, technical character suits a data platform perfectly and delivers maximum legibility on every screen. The colour palette combines a deep navy foundation with a warm orange accent that radiates energy and drive.
Primair
#f5f6ff
#091a2f
Secundair
#2e3a70
#e1924f
#d87617
Aa
Plus Jakarta Sans
Aa
Plus Jakarta Sans
Result
A scalable digital presence that turns the complexity of the platform into clear conversion
Performance by design
Impacture.ai serves international B2B clients. Speed and technical correctness are not a nice to have, they are a precondition for conversion.
Headless Architecture
Speed Insights
Core Web Vitals Score
About Impacture.ai
Impacture.ai is an Impact Intelligence Platform that helps organisations turn fragmented data into strategic insight. The platform connects data sources, automates reporting and answers questions in plain language through AI. Impacture serves data-driven organisations across a range of sectors, from energy and infrastructure to B2B SaaS.
Want to present a technical product clearly online?
We help B2B companies with complex products or services turn their website into their best salesperson. Live fast, technically sound and findable in Google and ChatGPT.
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