TOED Alkmaar
Dental practice • Web development & design • SEO & GEO foundationFrom a dated practice website to a modern digital platform
Services
The challenge
TOED Alkmaar is a modern dental practice where several disciplines come together under one roof. The website dated from 2021 and had come to feel dated: too commercial in tone, without any movement, and with a mobile version that lagged behind the rest. That last point weighed heavily, because over 75 per cent of traffic came from mobile. The site also left too little room to convey the quality, professionalism and breadth of what the practice offers, and the structure gave too little support to further organic growth. TOED wanted a website that radiates calm and confidence, guides visitors better towards an appointment, and at the same time provides a strong basis for SEO and future growth.
Scope: web design & development, restructuring of the information architecture, content optimisation, SEO/GEO, accessibility under the European Accessibility Act.
Key challenges:
- Develop a calmer, more professional design, where the old site came across as too commercial.
- Make the quality of the practice more visible, without spelling it out in so many words.
- Deliver a mobile-first user experience, because over 75 per cent of traffic comes from mobile.
- Bring the brand colour back to an accent, because the green was equally emphatic everywhere.
- Guide visitors to an appointment or registration more quickly.
- Make treatments easier to find within the website structure.
- Optimise the website for SEO and AI platforms.
- Preserve the existing SEO value through the transition.
The process
The challenge at TOED called for an approach in which design, usability and online findability come together in one future-proof platform.
Structure & user experience
We started by restructuring the website so that visitors find their way to the right treatment, information or way of getting in touch more quickly. Specialisms such as implantology and dental hygiene were given a clear place in the navigation and the content structure. The result is a clearer offering and a better user experience.
Web design
For the design we deliberately chose calm, professionalism and accessibility. The website uses plenty of white space, high-quality photography and subtle visual accents that fit TOED's existing identity. Where the old site used the green from the logo equally emphatically everywhere, that colour is now brought back to a supporting accent. The light structure gives a modern look that inspires confidence in new patients.
Development & SEO
The website was built to modern web standards with a strong focus on speed, usability and organic findability. During development we accounted for mobile-first design, fast load times, a clear information architecture, search-friendly URL structures, correct heading structures, metadata optimisation, internal linking, technical SEO and GEO optimisation for AI platforms.
Design philosophy
The new website had to radiate the same calm as the practice itself. So we chose plenty of white space, high-quality photography, quiet colour accents, clear typography and an uncluttered mobile experience. Movement while scrolling was an explicit wish, because the old site had none at all. We kept it subtle, so the calm is preserved. The result is a website that builds trust and makes the quality of the practice tangible.
Typography & colour
For the typography we chose DM Sans for the headings and Inter for the body text, because that combination reads calmly and clearly for a healthcare website. White and light beige carry the backgrounds and the larger sections, so the site feels open and quiet. Beige adds warmth without becoming dated. TOED green returns as a recognisable accent from the logo, in icons, lines and bullets. Dark teal is used functionally, for headings, navigation and buttons, so contrast stays high.
Primair
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#A4BAA8
Secundair
#CFC9B4
#EFEDE7
#FFFFFF
Aa
DM Sans
Aa
Inter
Result
The end result: a modern digital platform that makes the quality of the practice tangible
With the new website TOED has a modern, professional presence, an improved mobile experience, a clear structure per treatment, a strong SEO foundation, an AI-proof website structure, more focus on conversion and a scalable platform for future growth.
Speed is key
For maximum performance and visibility we built a blazing-fast headless website.
Mobile 1st
Speed Insights
Real Experience Score
About TOED Alkmaar
TOED Alkmaar is a multidisciplinary dental practice where several dental specialisms come together under one roof. By combining expertise, personal attention and modern treatment methods, TOED offers patients high-quality oral care in familiar surroundings. The practice is led by Guus Kanters, Nico de Boer and Marco Pachon y Steur, who have known each other since the first day of their dentistry studies. Orthodontic practice BraceTime is also based within TOED.
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